What is the BrainKraft Product Launch System?

The BrainKraft Product Launch System delivers the structure, knowledge, and guidance to help any organization plan and execute a remarkable product launch.

What is the BrainKraft Product Launch Framework?

The BrainKraft Product Launch Framework delivers the structure and direction you need to plan and execute a remarkable product launch.

What makes the BrainKraft Product Launch Framework special?

The BrainKraft Product Launch Framework is a bold departure from the status quo. The Framework visually represents what hasn’t been done before: complex systems (like launching a product) are deeply interconnected and aren’t rigidly sequential.

What are the small dots connecting the circles in the Framework?

The small dots connecting the circles (‘donuts’) in the Framework are points of reflection. What has been learned, what gaps still remain, and are we prepared to move forward. An easy way to think of them is as incremental go/no go decisions.

What is the BrainKraft Product Master Class?

The BrainKraft Product Launch Master Class delivers the essential knowledge needed to apply the BrainKraft Product Launch Framework to plan and execute a remarkable product launch.

How is the Product Launch Master Class delivered?

The BrainKraft Product Master Class is delivered in two ways: on-demand and live. For both methods participants are encouraged to apply the Framework to a real launch they are planning to make the learning more valuable. The on-demand version is a video-based and is designed for individuals and small teams. Each participant learns at their own pace. Office hours are available to help learners get questions answered and hone their product launch skills. The live version is a hands-on workshop delivered by a BrainKraft Certified Coach and supported with scheduled review sessions. The live version is designed for launch teams of up to 15 participants. A BrainKraft Certified Coach guides your launch team through the Framework, how to apply it, how to identify potential problems, and dealing with unplanned situations. A private product launch community sponsored by BrainKraft provides peer discussion and support for launching products. You can join our free community.

What is the duration of the Product Launch Master Class?

The on-demand version of the BrainKraft Product Launch Boot Camp is self-paced and should take about 20 hours to complete, including completing the recommended activities. The live version is delivered over an 4-week period. Each week includes one instructional session and one office hours session for the class cohort.

How can I schedule the Product Launch Master Class for my team?

Send us an email at hello@brainkraft.com to describe your need. We can configure an option that best matches your need and timeframe.

What are ways I can get started with the BrainKraft Product Launch System?

• Join the B2B Product Launch Community
• Read our blog and register to receive updates
• Signup to receive updates on the BrainKraft Product Launch Master Class
• Request a free, one-on-one product launch consultation

Does BrainKraft have a community I can join?

Yes. Join our free, private product launch community. It's free.

What options do you have to support our implementation of the BrainKraft Product Launch Framework?

We offer several ways to help you implement the BrainKraft Product Launch Framework.

• A free, private product launch community
• Public events on launch topics - click here to get notified of upcoming events
• Coaching - click here for more information on product launch coaching options